Are you used to publishing your job offers on platforms such as LinkedIn or Indeed? Not satisfied with the results? We have the solution to your problem. By using social networks, you have every chance of finding the talent you’re looking for. Social networks are not the usual recruitment media, but that’s the whole point of this article. You are the artist, the networks are your canvas and the talent you are looking for will be the work of art. 4.2 billion Internet users are active on social networks

First of all, it’s by standing out that you catch the eye: the more out of the ordinary you are, the more likely you are to be spotted. But you have to do it in the right way! The first step is to observe your competitors’ strategies: look at the format of their job offers, observe the visuals they use, the frequency of publication…

Once you’ve done this, there’s a good chance you’ll know how to differentiate your pages and adverts from those of others. Now you can get down to the creative work! Use striking colours: yellow, blue, pink – dare to break away from bland, pastel-coloured publications! Choose fonts that are easy to read and don’t hesitate to enlarge them, as this allows the person viewing the ad to see the essential information in just a few seconds. If the publication is likely to be of interest to them, they need to understand it very quickly or risk missing out.

Finally, it’s essential to be regular on social networks. If you show a certain presence, potential candidates will initially be more attracted to your page. Then, as they continue to see your publications, they will end up taking a real interest in your content and will start to visit your site, read what you write, save your publications or share them. There’s a fine line between “not enough” and “too much”!

To achieve this, Adison.ai helps its customers to choose the best networks, create attractive campaigns and select the most appropriate audiences. Contact us for more information or if you too would like to try your hand at recruiting on platforms where there is currently little competition.