Today, we use Instagram on a daily basis: to share trips, advice, recipes, or even to sell a product. Many businesses use it to promote their brand and attract new customers, through attractive visuals or competitions, for example. It’s possible to broadcast a large number of stories, post on a regular basis to animate your community, or create entire communication campaigns. These functions are accessible to everyone, which is why it’s important to know how to stand out from the crowd and how to innovate in order to attract people.

Create content that stands out from the crowd

The first step is to take a close look at how your competitors communicate: what colours do they use? How important is the description? What types of photographs do they use? Once you’ve identified these broad outlines, you know what ordinary is. Now it’s time to break out of it! Adison.ai can help you with this: understanding the environment around you on Instagram will be essential to excellent communication.

 Understanding your audience

Creating innovative and attractive content is not enough. You need to understand your target audience’s expectations by observing them. If you are perfectly aware of what will grab their attention and what they want to see, you’ve won everything. All it takes is for your publication to be viewed for more than 4 seconds for visitors to click on the description of the post, then on your profile and finally on your site. It’s a process that needs to be properly designed: you need to imagine your future customer’s path from start to finish. We’re here to show you the steps you need to take to make the most of this process and save you precious time.

Be very active and regular

Your success also depends largely on your activity on Instagram. The more active you are, the better you can animate your community: this is what will make them subscribe and stay subscribed. Your activity will generate that of your followers: there’s no point in having a page with millions of followers if only a hundred or so of them react to your posts. So you need to define the days and times when you publish, and your articles and stories need to be written in advance. This process of analysing the activity of your audience on Instagram means that you have to adapt to them.