The war for talent is constantly evolving and attracting the best candidates requires a solid employer brand strategy. HR professionals know that rewards, quality of working life, positive relationships and work-life balance are key elements in attracting talent. In this article, we explore the importance of these aspects and how they are influenced by the expectations of the new generation.

1. Rewards for effort

A strong employer brand rewards employees by recognising their contributions and efforts. Rewards can take many forms, from financial benefits to professional development programmes and public recognition. A well-deserved reward motivates employees to give their best and creates a positive working environment.

2. Quality of life and working conditions

Quality of life at work has become an essential factor in attracting and retaining talent. Candidates are looking for companies that offer flexible working environments, a balanced leave policy, wellness programmes and social benefits. A company that attaches importance to the quality of life of its employees creates a sense of belonging and improves their overall satisfaction.

3. Quality of relations with colleagues and quality of management

A positive corporate culture is based on healthy relationships between colleagues and effective management. Candidates are looking for inclusive, collaborative and respectful working environments. Supportive teams and caring management foster creativity, productivity and employee well-being.

4. Changing work patterns in the future to better combine work and personal life:

The balance between professional and personal life is increasingly important for employees. Candidates are looking for companies that offer flexible working hours, the possibility of teleworking and appropriate leave policies. Companies that adapt to these values attract talent who are looking to reconcile their personal and professional responsibilities.

5. These changes are being driven by the new generation as a whole

The new generation, often referred to as millennials and Generation Z, is playing a key role in changing employer brand expectations. They value work-life balance, diversity, inclusion, social impact and transparency. Companies that adapt to these values attract the talents of the new generation and benefit from a positive image.

6. Salary only plays a secondary role

Although remuneration remains an important aspect, many candidates place more value on other aspects such as company culture, growth opportunities, work-life balance and job satisfaction.

In conclusion, building a strong employer brand rests on several key pillars. The rewards for your efforts can be seen in the attraction of talented candidates and the improvement of your competitive position. Quality of life, relationships with colleagues, management and adapting to changing work patterns are crucial factors in attracting today’s candidates. By paying particular attention to these aspects you can strengthen your employer brand and create an attractive working environment where talented people can flourish professionally. Don’t forget that salary is only part of the equation and that candidates are increasingly valuing more entrepreneurial aspects when choosing their ideal employer.